Health
Technical checks, opportunities such as striking distance pages, and problems such as content decay and cannibalization.
Health lists what is wrong or worth fixing, found in your Google data, in three groups. Click a row to open it; the first row of each group starts open. Rows marked "Pro" need Professional or above Professional and up; below that they show "Available on the Professional plan and above."
Note
Traffic › Health reads Search Console and GA4. It is not the site audit: Site Health crawls your pages and checks them one by one; see Site Health overview.
Technical
"Can Google load, read and index your pages?"
| Row | What it shows |
|---|---|
| Page speed | Loading speed, responsiveness and layout stability, as Google measures them, with a trend chart and the Performance, Accessibility, Best Practices and SEO scores. |
| Indexing Status | Which inspected pages Google has indexed, and why others are not. Fills in after the first sync. |
| Sitemap Health | Whether your sitemaps are read, and how many of their pages are indexed. Submit a sitemap in Search Console to see it here. |
Page speed uses Google's three measures (Google calls them LCP, INP and CLS):
| Measure | Good | Needs work | Poor |
|---|---|---|---|
| Loading (LCP) | up to 2.5 s | up to 4 s | over 4 s |
| Response (INP) | up to 200 ms | up to 500 ms | over 500 ms |
| Stability (CLS) | up to 0.1 | up to 0.25 | over 0.25 |
The scores are green from 90, orange from 50 and red below.
Opportunities
"Pages that are close to earning more clicks."
| Row | What it shows |
|---|---|
| Striking Distance (Pro) | Pages ranking 4–20 with at least 100 impressions, and the extra clicks they could get by reaching position 3. |
| Low CTR vs Benchmark (Pro) | Pages clicked less often than their Google position predicts. A better title and description usually help. |
| Search Appearances | How often you appear as rich results, videos or other special formats. |
Problems
"Pages losing traffic, or not turning visits into results." All four rows are Pro.
| Row | What it shows |
|---|---|
| Content Decay | Pages whose clicks fell by more than 20 % between the first and second half of the period. |
| Cannibalization | Searches where two or more of your pages compete with each other in Google. |
| Engagement Collapse | Busy pages that visitors leave quickly without interacting (needs GA4). |
| Low Conversion Pages | Engaged pages that never lead to a goal or key event (needs GA4). |
The period picker at the top (7d / 28d / 3m) applies to every row that compares days.