Brand Book Overview
What the Brand Book contains, how it saves, and where Rankfender uses it: AI Visibility, articles, images and the Assistant.
The Brand Book tells Rankfender who you are. AI checks use it to write the questions your buyers ask, the writer follows its tone, facts and prices, and the Assistant reads it before it answers. Open it in Settings, tab "Brand & Voice". Every plan has it.
What it contains
| Part | Fields | Read more |
|---|---|---|
| "Basic Information" | Brand Name, Other names of your brand, Content Language, Country, Website Type, Industry, Short Description, Detailed Description | Basic Information and brand aliases |
| "Visual Identity" | Brand Logo, Primary Brand Color, Brand Color Palette | Visual Identity |
| "Brand Strategy" | Target Audience, Unique Value Proposition, Problem You Address, Solution You Offer, Tone of Voice, Key Features, Key Differentiators, Brand Voice Snippets | Brand Strategy |
| "Strategic Intelligence", "Pricing Model & Plans" | Business Model, Role Type, Problem Solved, Evidence Facts, Pricing Model, Pricing Plans | Brand Strategy |
To fill everything from your website in one go, use "Generate with AI": Generate with AI.
Saving and undo
- Changes save by themselves about a second after you stop typing. The header shows "Saving...", then "Saved".
- "Save Changes" saves at once.
- The two arrows before it undo and redo your last changes, up to 20, until you leave the page.
- "Other names of your brand" saves each name as soon as you press Enter.
Where Rankfender uses it
| Where | What it takes from the Brand Book |
|---|---|
| AI Visibility | Your brand name and other names, to know when a question or an answer names you. The banner says "Brand Book is Used for AI Visibility". |
| Articles | Tone of Voice, your Evidence Facts as facts about you, and only the prices written in Pricing Plans. |
| Images | The Primary Brand Color: "Used for Imagen generation". |
| Assistant and Strategy | The whole Brand Book, read before answering or planning. |
| Competitor comparisons | Website Type decides which kinds of sites you are compared with. |
Good practice
- Start with "Generate with AI", then correct what is wrong. A fact you leave wrong is repeated in every article.
- In Evidence Facts, write only facts you can prove: numbers, awards, certifications.
- Leave Pricing Plans empty rather than guess. The writer then says that pricing is not publicly listed.
- Add real other names (a short name, a former name), never words of your market.
- Check the Brand Book again after a rebrand, a new offer or a price change.
Note
"Content Language" and "Country" in the Brand Book are also your project's language and country. Changing them changes the language of new articles and AI checks.