Topics and buyer types
The topics and buyer types your AI questions are written from: how to refresh, add and edit them, and where their results appear.
Rankfender writes your AI questions from two lists. Topics are the subjects your buyers ask about. Buyer types are typical buyers: who they are and what they want. Rankfender builds both at setup from your site, your keywords and your Brand Book. Open them on the Questions tab with the switch "What we track" › "Topics" or "Buyer types".
Topics
The strip at the top, "Topic Analysis", counts your topics, their subtopics and the suggested opportunities. A "Coverage Gaps Detected" card lists areas where your brand should appear in AI answers but content is missing. Each topic card shows its "Importance", its "Subtopics" (example queries), its "Keywords" and the number of linked "URLs".
| Action | What happens |
|---|---|
| "Refresh" | Deletes all your topics and writes a new set from your keywords and Brand Book. It needs keywords in the project; without them it stops with an error. |
| "Add Topic" | Opens "Add New Topic": "Topic Name *" and "Description", then "Add Topic". |
| "Edit" | Opens "Edit Topic": name, description, importance score, subtopics and keywords (comma separated). |
| "Delete" | Asks "Delete Topic?" and removes the topic from future question writing. |
| "Set" (eligibility) | Opens "Set Category Eligibility": "Allowed", "Borderline" or "Forbidden", with your reasoning. It is a note for your team: today it does not change which questions are written or how answers are scored. |
Buyer types
The strip at the top counts your "Personas", their average age, the goals and the pain points recorded. Each card shows a buyer type's name, description, age range, first pain points and goals, with "Edit" and "Delete".
| Action | What happens |
|---|---|
| "Refresh Personas" | Writes 8 new buyer types from your Brand Book, in your project's language, and replaces the current ones. |
| "Add Persona" | Opens "Create Persona": "Name *", "Description *" and "Age Range *", then "Save Persona". |
| "Edit" | Opens "Edit Persona" with the same fields. |
| "Delete" | Removes the buyer type. |
Where they are used
- Writing questions: "Suggest questions for me" writes questions for each buyer type across your topics, taking turns so each buyer type keeps its share. See Questions.
- Reading results: Summary › "By topic" and "By buyer profile" show how often you are named for each one. See Summary.
Tip
Fix the lists before you write more questions: delete topics that are not your market and buyer types you don't sell to. Questions written from them would measure the wrong audience.