Basic Information and brand aliases
Brand name, other names of your brand, content language, country, website type, industry and descriptions, field by field.
"Basic Information" is the left column of the Brand Book (Settings › "Brand & Voice"). It names your brand, sets the language and country of your project and says what kind of site you run.
The fields
| Field | What to enter | What it changes |
|---|---|---|
| "Brand Name" | Your brand as you write it, without .com. | How Rankfender names you everywhere. |
| "Other names of your brand" | Other names people use for you. Type a name and press Enter. | Which questions and AI answers count as naming you. See below. |
| "Content Language" | The language you publish in. | Also your project's language: new articles and AI checks use it. |
| "Country" | Your main market. | Also your project's country. |
| "Website Type" | What your site is: manufacturer, e-commerce, service provider, marketplace, editorial/blog, affiliate or information. | Which kinds of sites you are compared with. The line under the field says it. |
| "Industry" | Short tags for what you sell, such as "AI Search Visibility". Type a tag and press Enter; × removes it. | The topics of AI questions and articles. |
| "Short Description" | One or two sentences about what you do. | Used as your elevator pitch. |
| "Detailed Description" | Your offer and story in a few paragraphs. | Background for articles and the Assistant. |
Website Type and comparisons
| Website Type | Line shown under the field |
|---|---|
| Manufacturer | "Comparisons will include other manufacturers and e-commerce sites." |
| E-commerce | "Comparisons will include e-commerce, manufacturers, and marketplaces." |
| Service Provider | "Comparisons will include other service providers." |
| Marketplace | "Comparisons will include other marketplaces and e-commerce." |
| Editorial/Blog | "Editorial/blog sites are excluded from business comparisons." |
| Affiliate | "Affiliate sites are excluded from direct competitor comparisons." |
| Information | "Educational/information sites are excluded from business comparisons." |
| Unknown | "AI will auto-detect when generating brand book." |
After "Generate with AI", the label can show how sure the detection was, such as "(AI detected: 90% confidence)".
Other names of your brand
AI Visibility counts a question or an answer as naming you only when it contains your full brand name, your domain, or one of these names. It matches whole names, never part of a word. Add the names people really use: a short name, a former name, the name of your main product.
- Each name is saved as soon as you press Enter. Click × on a name to remove it.
- A one-word name that is also a word of your market is refused, with the message: "“IPTV” is a word of your market, not a name of your brand — it would make every question about your market count as naming you."
- Questions that name you are shown under the "Names you" filter in AI Visibility: Questions.
Important
Changing "Content Language" or "Country" changes them for the whole project. Articles and AI checks made after the change use the new values.