Strategy
Your 90-day SEO and GEO plan from everything Rankfender measures: a north-star number, a verdict per area and moves with ready-to-use fixes.
Strategy is your 90-day SEO and GEO plan, written from everything Rankfender measures for the project. Open it with Strategy in the sidebar, under Automate. It has two tabs: Strategy, with the plan and then every task of the project, and Calendar, the editorial calendar.
Who gets what
| Essential, Professional | Business, Agencies | |
|---|---|---|
| Build and rebuild the 90-day plan | No | Yes |
| All tasks and the Calendar tab | Yes | Yes |
| Assign a move or a task to someone | Professional only | Yes |
Building the plan is included with Business and Agencies Business and up, judged on the project owner's plan. On other plans the Strategy page still opens with your tasks and the Calendar tab, but "Build my strategy" answers "Strategy is included with the Business and Agencies plans."
Build your strategy
Open Strategy
With no plan yet, the page explains what the Strategist does and lists "What it will read": how many keywords, competitors, AI answers, articles and so on it found.
Click "Build my strategy"
"Reading your project" shows each source as it is read. It takes about a minute, and you can leave the page: the strategy will be there when you come back.
Read the plan
You see "Your strategy is ready". When competitors win keywords that fit your business, Rankfender also adds them to Keywords and tells you how many.
Building uses your credits: reading and writing cost a few credits, and competitor data that was never measured is measured once (up to 3 competitors). Building and rebuilding need the Owner, Admin or Editor role.
What it reads
- Your brand book, personas and topics.
- Your tracked keywords and positions, and your keyword opportunities.
- Your competitors, their keyword gaps, their top pages and the sites that link to them.
- The AI answers that name competitors instead of you, and the sites those answers cite.
- Search clicks, visits and visits from AI assistants over 28 days.
- Optimizer findings, referring domains, your articles and your open tasks, so it never repeats work already planned.
The plan is written in the project's language. "Built from" at the top of the plan lists what it actually used.
What the plan shows
| Part | What you see |
|---|---|
| North star · 90 days | The one number the strategy is built to move, where it is today and where it should be in 90 days. |
| Where you stand | A verdict per area: Search, Content, AI answers, Site health, Links, Competitors and Measurement, each Strong, OK, Weak or No data, with what the data says. |
| The plan | Between 12 and 20 moves in four columns: This week, Next 30 days, Days 31–60 and Days 61–90. |
Each move card shows its title, "Why:" with the numbers behind it, "Target:", its area, its impact (high, medium, low) and effort (big, some, quick), and a link to the tool that does the work, such as "Open Content →". A move already in your tasks reads "In your tasks ✓".
Open a move
Click a move to open it:
- What to do and Why (from your data).
- How to do it: three to six steps for your site.
- The fix, ready to use: the work itself, read from your live page. "Now" shows what the page has today and "Use this" the replacement, with "Copy" on each.
| Kind of move | The fix |
|---|---|
| Title or description | The current and the new title and meta description, with their length against the recommended range. |
| Improve a page | A new H1 and intro, sections to add, FAQ and internal links. |
| New page or article | Title, meta description, H1, full outline, FAQ and internal links. |
| AI answers | A direct answer that names your brand, the FAQ entry, the page to put it on and FAQPage schema. |
| Links and outreach | The sites to contact, each with why, and an outreach email. |
| Technical | The exact change per page, such as the redirect or the code snippet. |
Fixes are written in the background right after the plan. A move opened before its fix is ready shows "Reading the page and writing the fix…". The fix uses only facts from your site and your data, never invented figures.
Turn moves into tasks
Every open move starts ticked. The bar at the bottom reads "N of M open moves ticked" and offers "Untick all" and "Add N to tasks". Added moves land in All tasks below the plan, spread over the 90 days so the calendar is not stacked on one day. In a move's window you can also "Skip" it, or "Add to tasks" one by one.
"Assign it to someone" in a move's window opens the assignment form, then "Add to tasks and assign" sends it to a teammate or to any email address Professional and up. See Assigning tasks and guests. When every move is decided, the page says "Every move of this strategy is decided." with "See the tasks".
Rebuild and download
- Rebuild strategy writes a new plan from the latest data. Tasks you already added stay in your tasks.
- Download PDF exports the strategy in the design of your reports, with your report logo and colour and every move's fix.
For a project with several languages, Worldwide in the top-bar market menu shows "Strategy by language": each language has its own 90-day plan, written for its market. Open a language to build, review or confirm its plan.
The next move on Home
Home's Next steps follow the strategy. When a move is still open, you see "Next in your Strategy: …" with "Open the move", which opens that move's window. When the project has no strategy yet, Next steps suggest "Build your 90-day Strategy".
Note
Strategy replaces Planning and the Assistant's Strategy and Tasks pages. Old links, task emails and Slack links open the same task or the calendar. Tasks are explained in Tasks, the calendar in Editorial calendar.