Visibility

Visibility shows how visible you and your competitors are in Google, month by month since October 2020, with Google's confirmed ranking updates marked on the chart. Below it, you can look up any other site the same way and draw its line next to yours.

The Search visibility score

"Search visibility" turns a site's estimated monthly visits from Google into a score from 0 to 100, on a tenfold scale: 1,000 visits is about 50, 10,000 about 67, 100,000 about 83, and 1 million or more is 100. Visits are worked out from every keyword the site ranks for, its monthly searches and the share of clicks its position gets, the same way for every site. Because the scale grows by tenfold steps, a small site and a large one fit on one chart, and a gain of a few points is a real change.

The four figures

Search visibility since October 2020

One line per site, you included. Dashed lines mark Google's confirmed core, spam, link spam and helpful content updates; hover a month to see each site's score and visits and which update rolled out. Under the chart, "Google updates on this chart" lists every marked update with its type, its rollout dates and a link to Google's announcement. The dates come from Google's Search Status Dashboard.

A drop that starts in an update's month is a strong hint that the update affected the site. Compare it with your competitors: if everyone fell, the market moved; if only you fell, look at your own pages.

Side by side

The last measured month for every site, most visible first: "Site", "Visibility", "Visits a month", "12 months" (change in points) and "Keywords".

Which sites, and when they are measured

• The chart covers you and your tracked competitors, as many as your plan compares side by side: Essential 3, Professional 5, Business 10, Agencies all of them. See Competitors.
• Figures are for your project's Google market (its country and language).
• The first visit measures the tab; later visits show the saved figures with "Measured …" and spend nothing. Adding or hiding a competitor measures again.
• "Measure again" fetches fresh figures once a day. Owners, Admins and Editors can use it. Measuring uses the project owner's monthly credits, like the other Competitors views.

Look up any domain

Any site's search visibility, visits and keywords in your Google market, since October 2020, next to yours.

1. 1

   Type a domain

   Enter a site such as example.com, or click the button with your own domain.

2. 2

   Click "Look up"

   The button shows what the lookup uses: "· 1 lookup" while you have monthly lookups left, then "· 30 credits".

3. 3

   Read the result

   Four figures, then the site's line drawn next to yours ("example.com vs you").

"Measure again" on a result measures that domain afresh; it works once a day per domain and counts as a lookup. If part of the answer could not be read, the result says which part and asks you to measure again tomorrow.

Lookups this month

"Lookups this month" shows how many you have used, for example "3 of 10", and the day they renew. Past them, each new lookup takes 30 credits; the button then reads "· 30 credits" instead of "· 1 lookup". A domain measured in the last 14 days is shown from the saved answer: "Saved answer · free", and nothing is counted.

Lookups belong to the account that owns the project and are shared by its team. They renew with the owner's monthly credits. A lookup that could not be measured is never counted. Without enough credits, the lookup is refused before anything is spent: "You have used this month's lookups and don't have enough credits for another one".

Visibility lookups are counted separately from Backlinks › Explorer lookups. See Monthly credits.