KPI Cards
Understanding the key performance indicator cards displayed on your dashboard.
Overview
KPI Cards are the primary metrics displayed at the top of both dashboard templates. They give you an immediate snapshot of your project's most important performance indicators without requiring you to scroll through charts or tables. Each card is designed to communicate a single key metric along with its recent trend, making it easy to spot improvements or declines at a glance.
Anatomy of a KPI Card
Every KPI card shares a consistent structure that includes four key pieces of information:
- Metric Value — The current value of the KPI for the selected time period, displayed prominently as the largest element on the card.
- Period-over-Period Change — Shown as both a percentage and an absolute number, this indicates how the metric has changed compared to the previous equivalent period.
- Trend Direction — An up or down arrow icon accompanied by color coding. Green indicates a positive trend (improvement), while red signals a negative trend (decline). For metrics where a decrease is desirable, such as Competitor Gap, the color logic is inverted.
- Mini Sparkline Chart — A small line chart at the bottom of the card showing the metric's trajectory over the last 30 days, providing visual context for the trend beyond a single comparison.
Available KPI Cards
The following KPI cards are available on the dashboard. By default, the top four cards are displayed in the primary KPI row, but you can configure which cards appear in Project Settings.
AI Visibility Score
This card displays your aggregate AI visibility score calculated across all tracked AI models, including ChatGPT, Gemini, Perplexity, and others you have configured. The score is a weighted composite that reflects how frequently and prominently your brand or domain appears in AI-generated responses. The trend arrow shows whether your overall AI visibility is improving or declining compared to the prior period.
Content Production
The Content Production card shows the number of articles generated during the current period alongside a comparison to the previous period. This helps you track whether your content pipeline is accelerating, maintaining pace, or slowing down. Clicking this card navigates you directly to the Content section for a detailed breakdown.
Keyword Rankings
This card displays the total count of tracked keywords along with the average position change across all of them. A positive change means your keywords are moving up in search results on average. The sparkline provides a quick visual of ranking momentum over the past month.
Organic Traffic
Sourced from your Google Search Console integration, this card shows total organic clicks for the current period and the period-over-period change. If GSC is not connected, the card displays a prompt to set up the integration. Once connected, the data refreshes automatically with each dashboard visit.
AI Citation Score
The AI Citation Score measures how often your content is directly cited or referenced in AI-generated responses, as opposed to merely being mentioned. A higher citation score indicates that AI models are treating your content as an authoritative source. The trend arrow reflects changes in citation frequency over time.
Share of Voice
Share of Voice measures your brand's presence in AI responses relative to your tracked competitors. It is expressed as a percentage of total AI mentions across your target keyword set. This card is particularly valuable for understanding competitive positioning in the AI landscape.
Content Quality
This card shows the average quality score of all articles generated by the platform. The quality score is calculated based on factors such as readability, keyword optimization, structural completeness, and factual accuracy checks. Monitoring this metric helps ensure your content pipeline maintains high standards over time.
Competitor Gap
The Competitor Gap card indicates how many keywords your competitors rank for that you currently do not. A decreasing number is a positive signal, meaning you are closing the gap. For this reason, the color coding on this card is inverted: a downward trend appears in green, and an upward trend appears in red.
KPI Card Reference Table
| Card | Metric | Source | Click Action |
|---|---|---|---|
| AI Visibility Score | Aggregate visibility across tracked AI models | AI Monitoring Engine | Opens AI Visibility detail page |
| Content Production | Articles generated in current period | Content Pipeline | Opens Content section |
| Keyword Rankings | Tracked keyword count and average position change | Keyword Tracker | Opens Keywords detail page |
| Organic Traffic | Total organic clicks for the period | Google Search Console | Opens Traffic report |
| AI Citation Score | Aggregate citation frequency in AI responses | AI Monitoring Engine | Opens AI Citations detail page |
| Share of Voice | Brand mention share vs competitors in AI responses | AI Monitoring Engine | Opens Share of Voice report |
| Content Quality | Average quality score of generated articles | Content Pipeline | Opens Content Quality report |
| Competitor Gap | Keywords competitors rank for that you do not | Keyword Tracker | Opens Competitor Gap analysis |
Interacting with KPI Cards
Each KPI card is clickable and navigates you to the relevant detail page where you can explore the underlying data in full. Hovering over a card highlights it and displays a tooltip with the exact values and date range being compared. The sparkline chart within each card is non-interactive but provides a quick visual reference for the 30-day trend.