Información de la marca │ Rankfender v2.1 Docs

What is Brand Information?

Brand Information is the foundation of your Brand Book. It tells Rankfender who you are, what you do, and how you want to be perceived. Every piece of AI-generated content draws from these settings.

Company Details

Start by filling in the basics about your company:

Company Name: Your official brand name as it should appear in content
Website URL: Your primary domain (used for internal linking)
Industry: Select your primary industry category
Sub-Industry: Narrow down to your specific niche

Brand Description

Write a concise description of your brand. This text is used by the AI to understand your company's purpose, value proposition, and market positioning. Be specific and factual.

Describe what your company does in 2-3 sentences
Mention your primary products or services
Include your key differentiators
Avoid marketing fluff -- the AI works better with clear, factual descriptions

Target Audience

Define who your content is for. This directly impacts how the AI writes -- the vocabulary, complexity, and examples it uses.

Primary Audience: Your main customer segment
Secondary Audience: Other groups who may consume your content
Expertise Level: Beginner, intermediate, or expert

Language & Region

Set the default language and regional context for content generation:

Primary Language: The main language for generated content
Region: Geographic focus (affects examples, references, and cultural context)
Additional Languages: Secondary languages for multi-language content

Tips

Be as specific as possible -- "B2B SaaS for mid-market HR teams" is better than "software company"
Update Brand Information whenever your positioning changes
The more accurate your brand description, the better your generated content will be