Merkstem

What is Brand Voice?

Brand Voice defines how your content sounds. It controls the tone, formality, vocabulary, and personality of every AI-generated article. A well-configured Brand Voice ensures your content reads as if a human on your team wrote it.

Tone Settings

Select the overall tone for your content:

• Professional: Formal, authoritative, business-oriented
• Conversational: Friendly, approachable, easy to read
• Technical: Precise, detailed, expert-level
• Casual: Relaxed, informal, personality-driven
• Inspirational: Motivating, forward-looking, aspirational

Writing Style

Fine-tune how articles are structured and written:

• Reading Level: Choose between general audience, educated, or expert
• Sentence Length: Preference for short, punchy sentences or longer, detailed ones
• Paragraph Length: Short paragraphs (2-3 sentences) or longer blocks
• Use of Examples: How frequently to include real-world examples

Vocabulary & Terminology

Control the language used in generated content:

• Preferred Terms: Words and phrases your brand uses (e.g., "clients" instead of "customers")
• Avoided Terms: Words to never use (e.g., competitor names, banned phrases)
• Industry Jargon: Whether to use or avoid technical terms

Brand Personality Traits

Select up to 5 personality traits that describe your brand. The AI uses these to shape content character:

• Innovative, Trustworthy, Bold, Empathetic, Analytical
• Playful, Authoritative, Transparent, Supportive, Ambitious

Do's and Don'ts

Add specific writing rules for the AI to follow:

• Do: Use data to back up claims, include actionable takeaways
• Don't: Make unverified claims, use clickbait headlines, be overly salesy

Testing Your Voice

After configuring Brand Voice, generate a test article and review it. If the tone doesn't match expectations, adjust the settings and regenerate. Most brands find the right voice after 2-3 iterations.