Brand Book best practices
Tips en richtlijnen om het meeste uit de configuratie van je Brand Book te halen.
Complete Your Profile
The more information you provide in your Brand Book, the better your AI-generated content will be. Aim to fill in every field, even optional ones.
- A complete Brand Book produces content that matches your brand 80%+ from the first generation
- An incomplete Brand Book requires more manual editing per article
Be Specific, Not Generic
Avoid vague descriptions. The AI interprets your inputs literally.
- Bad: "We help businesses grow"
- Good: "We provide AI-powered SEO tools for e-commerce companies with 10-500 employees in the US and Europe"
Iterate Based on Output
Your Brand Book is a living document. After generating your first few articles:
- Review the content for tone and accuracy
- Note anything that doesn't match your expectations
- Adjust Brand Voice and terminology settings
- Generate again and compare
Most teams find their ideal settings within 2-3 iterations.
Maintain a Terminology List
Keep your preferred and avoided terms up to date. This prevents the AI from using competitor names, outdated product names, or off-brand language.
Multi-Project Consistency
If you manage multiple brands in one workspace, each project should have its own distinct Brand Book. Never share Brand Book settings across projects -- each brand deserves its own identity.
Regular Reviews
Schedule Brand Book reviews quarterly. As your brand evolves, your content settings should too:
- New products or services added
- Target audience expanded or shifted
- Brand voice refined after market feedback
- Industry terminology changes