Explication des métriques de mots-clés
Comprenez chaque métrique suivie pour vos mots-clés, y compris le volume de recherche, la difficulté et le score d'opportunité.
All Keyword Metrics
Rankfender tracks a comprehensive set of metrics for every keyword in your project. These metrics are sourced from DataForSEO and Google Search Console, then combined with Rankfender's proprietary calculations to give you a complete picture of each keyword's potential and performance.
| Metric | Range | Source | Description |
|---|
| Search Volume | 0 – 999,999+ | DataForSEO | Average monthly searches for the keyword across the target location. |
| Keyword Difficulty (KD) | 0 – 100 | DataForSEO | Estimates how difficult it is to rank on the first page for this keyword. Higher values indicate greater competition among established domains. |
| CPC | $0+ | DataForSEO | Average cost per click in Google Ads, indicating the commercial value advertisers place on this keyword. |
| Competition | 0 – 100 | DataForSEO | Paid search competition level reflecting how many advertisers are bidding on this keyword. |
| Search Intent | Text label | DataForSEO | Classified as Informational, Commercial, Transactional, or Navigational based on the likely intent behind the search query. |
| Trend MoM | % | DataForSEO | Month-over-month percentage change in search volume, helping you identify rising or declining keywords. |
| AI Search Volume | 0 – 999,999+ | DataForSEO | Search volume specifically attributed to AI-powered search experiences and AI Overview results. |
| GSC Position | 1 – 100+ | Google Search Console | Your average organic ranking position for this keyword as reported by Google Search Console. |
| GSC Clicks | 0+ | Google Search Console | Total number of clicks your site received from this keyword in organic search results. |
| GSC Impressions | 0+ | Google Search Console | Total number of times your site appeared in search results for this keyword. |
| GSC CTR | 0 – 100% | Google Search Console | Click-through rate calculated as clicks divided by impressions, showing how effectively your listing attracts clicks. |
| Opportunity Score | 0 – 100 | Rankfender (calculated) | A composite score combining volume, difficulty, competition, and current ranking position to surface the best keyword opportunities. |
Opportunity Score Breakdown
The Opportunity Score is Rankfender's proprietary metric that identifies keywords where you have the highest chance of making a meaningful ranking improvement. It is calculated by summing points across four dimensions: Search Volume, Keyword Difficulty, Competition, and current GSC Position.
Volume Scoring (up to 40 points)
| Search Volume | Points Awarded |
|---|
| Greater than 10,000 | 40 points |
| Greater than 5,000 | 35 points |
| Greater than 1,000 | 30 points |
| Greater than 500 | 20 points |
| Greater than 100 | 10 points |
Difficulty Scoring (up to 30 points)
| Keyword Difficulty | Points Awarded |
|---|
| Less than 30 | 30 points |
| Less than 50 | 20 points |
| Less than 70 | 10 points |
Competition Scoring (up to 20 points)
| Competition Level | Points Awarded |
|---|
| Less than 30 | 20 points |
| Less than 50 | 15 points |
| Less than 70 | 10 points |
GSC Position Scoring (up to 10 points)
| Current GSC Position | Points Awarded |
|---|
| Position 11 – 20 | 10 points |
| Position 21 – 30 | 5 points |
Interpreting the Opportunity Score
A keyword with an Opportunity Score of 70 or above is classified as a High Opportunity keyword. These are keywords that combine strong search volume with achievable difficulty and low competition, often where you already have a foothold on page two or three of search results. Prioritizing these keywords in your content strategy gives you the best chance of driving meaningful organic traffic growth with the least effort.