Melhores práticas do Brand Book
Dicas e diretrizes para aproveitar ao máximo a configuração do seu Brand Book.
Complete Your Profile
The more information you provide in your Brand Book, the better your AI-generated content will be. Aim to fill in every field, even optional ones.
- A complete Brand Book produces content that matches your brand 80%+ from the first generation
- An incomplete Brand Book requires more manual editing per article
Be Specific, Not Generic
Avoid vague descriptions. The AI interprets your inputs literally.
- Bad: "We help businesses grow"
- Good: "We provide AI-powered SEO tools for e-commerce companies with 10-500 employees in the US and Europe"
Iterate Based on Output
Your Brand Book is a living document. After generating your first few articles:
- Review the content for tone and accuracy
- Note anything that doesn't match your expectations
- Adjust Brand Voice and terminology settings
- Generate again and compare
Most teams find their ideal settings within 2-3 iterations.
Maintain a Terminology List
Keep your preferred and avoided terms up to date. This prevents the AI from using competitor names, outdated product names, or off-brand language.
Multi-Project Consistency
If you manage multiple brands in one workspace, each project should have its own distinct Brand Book. Never share Brand Book settings across projects -- each brand deserves its own identity.
Regular Reviews
Schedule Brand Book reviews quarterly. As your brand evolves, your content settings should too:
- New products or services added
- Target audience expanded or shifted
- Brand voice refined after market feedback
- Industry terminology changes